Unless you’ve been living under a rock, you know that online reviews are widely used by people and businesses to research and decide on products and services in every corner of the market. But did you know that today more than 97% of customers read online reviews for local businesses? It’s just a fact – for today’s consumers, reviews equal trust. Bottom line: You need to understand how online reviews can work for and against your business.
What to Know about Online Reviews:
More people are looking at reviews than ever before
Reviews equal trust and the number of reviews and their star-rating matters
Yelp, Facebook Google and BBB are the most trusted review sites