When it comes to plumbing services, wait time matters more than you might think, according to a new study from the market research team at Zion & Zion, a national marketing agency. The survey polled 863 adult homeowners nationwide. Findings include that the vast majority of people first want to turn to a provider they’ve used before; that nearly half have trouble remembering who that was; and that as time goes by it becomes more difficult for people to locate the contact information of their last-used plumbing company.
The First Call
As a strong testament to the comfort of familiarity and to perhaps rewarding a previous job well done, an impressive majority of consumers prefer to call a plumbing company they’ve used before. In the survey, 67 percent of all respondents said that calling a prior plumbing company would be one of the actions they take when needing service.
When asked to prioritize the various actions they would take to find a plumbing company, the reliance on a former service provider becomes even more pronounced. Among people who chose calling a previously used plumbing company as one of the actions they would take, 87 percent of them named it the first thing they would do.
Remembering the Plumbing Company
However, while people may desire to contact a former plumbing company, they may actually never be able to make such a call as nearly half couldn’t recall which company it was that they used last. This is an eye opener for companies that rely on repeat business and referrals.