Building A Long-Term Relationship
Connecting with customers is more than just communication. Connecting is a strategic effort to create relationships beyond the initial transaction. It involves communication, but it is so much more.
Why is connecting important? Because connected customers tend to become repeat customers, and repeat customers are vital to business success. Also, it’s less expensive, and therefore more profitable, to keep a customer than to create a new one.
Connected customers may not need to be enticed to come back – they come back because they want to. They may make more frequent purchases and become advocates for your business. Connection is a two-way street. Both parties, you and your customer, have different perspectives and different needs. You each seek something and you both have something to give.
What do you want from a customer relationship?
What about your customers? What do they seek from you?
If your business provides what the customer wants, it is far more likely the customer will give you what you want.