Welcome Armstrong Air Dealers
The goal of the First Supply Armstrong Air Dealer Program is to provide a consistent platform for our dealers to use to be competitive in the HVAC marketplace while providing opportunities for business development and profitability sales growth for every dealer partner. First Supply uses this program to offer maximum financial value to our most loyal Armstrong Air dealers to help them grow and thrive with their chosen Armstrong Air brand. It also serves as a platform for focusing and maximizing programs and value provided by Armstrong Air. Lastly, and most importantly, the Armstrong Air Dealer Program serves as a way for First Supply to build and maintain long lasting relationships with our Armstrong Air Dealer partners.
2025 HVAC Dealer Program with Armstrong Air
Please complete the registration form below to sign up for the 2025 program with First Supply.
Program Highlights
- Equipment Volume Rebate
- Preferred Vendor Growth Rebate
- Marketing Co-op
- First Training Allowance
- Seasonal Promotions
Co-op
Reminder: ALL CLAIMS need to be submitted within 90 DAYS OF THE INVOICE DATE and submitted before January 31, 2026.
Advertising funds earned based on Armstrong Air residential motor bearing equipment and controls sales from January 1, 2025 and December 31, 2025. In order for Dealer spend to be eligible for 2025 advertising dollars, invoice must be dated between 1/1/25 and 12/31/25. 2025 claims needs to be submitted to First Supply by January 31, 2026. Account must be in good standing with First Supply to be eligible for reimbursement. The standard Armstrong Air co-op portion is 50% of the total expense less taxes and freight.
General Rules / Guidelines – Armstrong Air logo cannot be changed in any way. Other than websites, competitive product can’t be included in any advertisements. Building of a new website if dealer is in the First Supply program and has not previously used website funds. Website maintenance fees are not covered by co-op. Appropriate documentation is required for claims approval.
- Freight/shipping expenses and taxes are never co-opable due to accounting regulations.
Documentation Required – Invoices showing the total expense, proof of appropriate Armstrong Air inclusion in the advertisement, etc. For incentive programs, meetings and events, provide attendees, agenda, and expected positive outcome.
- See your First Supply salesperson for more information on submitting co-op claims.
Brand Merchandise
Any item with an approved logo that is not going to be used for a branch display or giveaway promo.
- Reimbursement requires an invoice with mention of the Allied logo.If no mention on the invoice a signed proof or picture is required. Invoices for products purchased from our approved vendor (Allied Gear Store) are acceptable as is.
Custom Website
Expenses to create or do a major revision to a website to include Allied products; paid in a reasonable percentage of Allied’s representation on the site. Note: Maintenance fees and Search Engine Optimization (SEO) are not co-opable. Distributor websites/software may or may not be co-opable. Pre-approval is required.
- Claims must include URL and itemized, dated invoice. If the invoice is not itemized, none of the invoice will be co-opable.
Digital Advertising
Expenses for digital advertising such as Google Ads, Facebook, etc. including but not limited to Search Engine Marketing (SEM), Pay per Click, Key Word Searches, and promoted posts. Note: Maintenance fees and Search Engine Optimization (SEO) are not co-opable. Ads linking to a dealer website that does not include our brands are not co-opable. Ads linking to a website featuring our product are allowed.
- Must include approved Allied logo and/or Allied products. Submit a URL or screenshot of the ad display and a paid invoice with dates of service. Key word reports are not required if the invoice is itemized. Templates of Facebook ads are not generally acceptable (screenshot required).
Direct Mail
Advertising through direct mail such as radius meal through SmartLeads.
- Must include approved logo and/or Allied products. Submit the dated invoice and a sample of the mailing. Samples are not required for Invoices from our approved vendor SmartLeads.
Equipment
Allied equipment discounted or given for distributor or dealer, personal use, donation, raffle at an Allied meeting, technical school, etc. Note: Allied equipment used in a promotion such as Buy It Try It is not co-opable..
- Submit dated documentation showing the regular price you would sell the item for as well as the discounted price.
- Include serial numbers of the equipment.
- Reimbursement is 50% of the discount; limited to 50% of the price you paid us for the equipment.
Outdoor Advertising
Billboards, signs, banners.
- Must include approved logo and/or products. Submit a dated invoice along with a picture or signed proof
Print Advertising
Advertising for distributor, dealer, or products in newspapers, flyers, trade magazines, etc.
- Must include approved logo and/or products. Submit a signed proof or photo along with the dated invoice.
Radio
Any radio advertising of our distributors, dealers, or products.
- Must include mention of at least one of our brands or approved taglines. Along with a dated invoice, an mp3 of the ad or the script is required.
Television
Expenses for Television ads for Allied brands.
- Allied brand logo or products must be displayed. Submit an mp4 of the ad along with dated, itemized invoice.
Vehicle Graphics
Truck wraps, decals, or any advertising included on a vehicle.
- Approved logo and or products required. Submit a photo or signed proof as well as a dated invoice.
Armstrong Air is part of Allied Air Enterprises LLC, a Lennox International Inc. Company.