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First Supply Brand Guidelines
Resource for the company names, logos, fonts, colors and trademark information for the FIrst Supply family of brands.
First Supply is the communicative name for the company.
First Supply LLC
First Supply LLC is the legal name for the company. This name will be used on all legal documents, forms and stationery items. The legal name will be listed as shown, WITHOUT any comma separation.
Gerhard's Kitchen & Bath Store
Gerhard's Kitchen, Bath & Lighting Store
Kohler Signature Store by First Supply
Brand names for the Kitchen and Bath Stores of First Supply LLC.
First Supply Logotype
The First Supply Logotype is based on a typeface and has been modified to identify the First Supply company. The Registered Trademark symbol ® must be shown with the Logotype. The Logotype can be used alone or with the Market Segments listing [see below].
The alternative fonts are Helvetica and Arial, should Open Sans not be available to the user.
There are three main colors in the First Supply identity system: Red, Black and White with Gray being an accent color. The First Supply Logotype should be used in either Red or Black. When limited to one color, these elements should appear in Black unless an individual color is the standard throughout the printed piece. White is an alternative color for the Logotype,
Red: Pantone 185 / RGB: 234, 0, 41 / Web: #EA0029
Black: 100% K
Gray: Pantone 425 or 80%, 60%, 40% of Black or other percentages per design
Red and Gray are the main colors for the Gerhard's identity system. Varying shades of Gray may be used to show contrast in type, objects, lines, backgrounds or other graphic elements.
Red: Pantone 185
Gray: Pantone 425
Kohler Signature Store
Blue and Black are the main colors for the Kohler identity system.
Blue: Pantone 5395
Black: 100% K
First Supply® logo (Reg. No. 5,672,936) – Feb 12, 2019
First used in commerce: 1/1/05
Wholesale and retail store services featuring pipe, valves, pipe fittings, pipe hangers, fasteners, pump equipment, pump supplies, pump accessories, sump pumps, well equipment, well supplies, well accessories, soil pipe, well fittings, drains, solar products, geothermal products, heating equipment, ventilation products, air conditioning equipment, water heaters, water coolers, water softeners, water filtration systems, garbage disposers, refrigeration equipment, industrial plumbing products, waterworks products, irrigation products, plumbing equipment, plumbing fixtures, vanities, vanity countertops, kitchen cabinets, bathroom cabinets, flooring, wall coverings, chemicals, cleaning supplies, power tools, and hand tools.
Gerhard’s G-Mark® logo (Reg. No. 4,106,865) – Feb 28, 2012
First used in commerce: 12/8/11
Retail store and on-line retail store services featuring plumbing, fixtures, cabinetry, countertops, bath tubs, shower doors, showerheads, faucets, sinks, whirlpools, soaker tubs, saunas, toilets, toilet seats, bidets, garbage disposals, hot water dispensers, central vacuum systems, water heaters, tankless water heaters, and exhaust fans.