Brand Guidelines

First Companies

First Companies is the communicative name for the collective brands of First Supply, First Waterworks, Gerhard's Kitchen, Bath & Lighting Store, and Kohler Signature Store by First Supply.

First Supply

First Supply is the communicative name for the distribution division.

First Supply LLC

First Supply LLC is the legal name for the company. This name will be used on all legal documents, forms and stationery items. The legal name will be listed as shown, WITHOUT any comma separation.

First Waterworks

Brand name for the Waterworks division.

Gerhard's
Gerhard's Kitchen & Bath Store
Gerhard's Kitchen, Bath & Lighting Store
Kohler Signature Store by First Supply

Brand names for the Kitchen and Bath Stores division.

First Supply

There are three main colors in the First Supply identity system: Red, Black and White with Gray being an accent color. The First Supply Logotype should be used in either Red or Black. When limited to one color, these elements should appear in Black unless an individual color is the standard throughout the printed piece. White is an alternative color for the Logotype,

Red: Pantone 185 / RGB: 234, 0, 41 / Web: #EA0029
Black: 100% K
Gray: Pantone 425 or 80%, 60%, 40% of Black or other percentages per design

First Waterworks

Red is the main colors in the First Waterworks identity system. Black and White are alternative colors for the Logo.

Red: Pantone 185 / RGB: 234, 0, 41 / Web: #EA0029
Black: 100% K

Gerhard's

Red and Gray are the main colors for the Gerhard's identity system. Varying shades of Gray may be used to show contrast in type, objects, lines, backgrounds or other graphic elements.

Red: Pantone 185
Gray: Pantone 425

Kohler Signature Store

Blue and Black are the main colors for the Kohler identity system.

Blue: Pantone 5395
Black: 100% K

First Supply logo (Reg. No. 5,672,936) – Feb 12, 2019

First used in commerce: 1/1/05

Wholesale and retail store services featuring pipe, valves, pipe fittings, pipe hangers, fasteners, pump equipment, pump supplies, pump accessories, sump pumps, well equipment, well supplies, well accessories, soil pipe, well fittings, drains, solar products, geothermal products, heating equipment, ventilation products, air conditioning equipment, water heaters, water coolers, water softeners, water filtration systems, garbage disposers, refrigeration equipment, industrial plumbing products, waterworks products, irrigation products, plumbing equipment, plumbing fixtures, vanities, vanity countertops, kitchen cabinets, bathroom cabinets, flooring, wall coverings, chemicals, cleaning supplies, power tools, and hand tools.

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