The goal of the First Supply ICP Dealer Program is to provide a consistent platform for our dealers to use to be competitive in the HVAC marketplace while providing opportunities for business development and profitability sales growth for every dealer partner. First Supply uses this program to offer maximum financial value to our most loyal ICP dealers to help them grow and thrive with their chosen ICP brand. It also serves as a platform for focusing and maximizing programs and value provided by ICP. Lastly, and most importantly, the ICP Dealer Program serves as a way for First Supply to build and maintain long lasting relationships with our ICP Dealer partners.
2020 ICP DEALER PROGRAM INFORMATION
Annual Equipment Rebate
Comfortmaker and Tempstar products
Preferred Accessory Vendor Rebate
Qualifying Vendors: Aprilaire, Conex Bänninger, Diversitech, Fast Parts, Gastite, Hart & Cooley, Milwaukee Tool, Quietflex, Resideo and Snappy.
All claims need be submitted within 90 days of the invoice date.
2020 Co-op Restrictions – Advertising funds earned based on ICP residential motor bearing equipment and controls. In order for Dealer spend to be eligible for 2020 advertising dollars, invoice must be dated between 1/1/20 and 12/31/20. No more than 25% of earned co-op (or $200; whichever is higher) may be used on apparel or uniforms invoiced after 10/1/20 and submitted before 10/15/20. 2020 claims needs to be submitted to First Supply by 12/15/20. Account must be in good standing with FIrst Supply to be eligible for reimbursement.
Advertising Specialties – Magnets, pens, shirts, hats, etc. Attach invoice and picture if brand is not stated on invoice.
Billboard Advertising – Attach invoice and proof or picture.
Direct Mail – Postcards, flyers, etc. Attach invoice and copy of mail piece.
Identification – Outdoor branded signs, vehicle signs, yard signs, uniforms, banners, etc. Attach invoices and picture if brand is not stated on invoice.
Internet Advertising including Keywords – Attach invoice and ad proofs. If ad redirects to a webpage, the web address must be provided on invoice. The web page must abide by advertising guidelines.
Newspaper Advertising – Attach invoice and sample of each ad run during the invoice time period.
In-Store Displays – Invoice for equipment on display. Must remain on display at least 12 months.
Personal Use Program
Platinum, Gold and Silver level ICP Dealers are eligible for rebates on specific families of Comfortmaker or Tempstar equipment when the equipment is used for either personal use or as a showroom display. Standard price will be charged up front, and dealer’s account will be credited with the full rebate amount within 60 days of invoice date.
See the 2020 ICP Personal Use Program flyer for eligible models and rebate amounts.
Radio or TV Advertising – Attach invoice and notarized affidavit from the station showing the date and time of the broadcast and the script and/or storyboard. Refer to advertising guidelines for additional Brand requirements.
Comfortmaker: Audible mention of the Comfortmaker name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline “Comfort With Confidence” must occur at least one time.
Tempstar: Audible mention of the Tempstar name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline “Quality You Can Feel” must occur at least one time.
Sponsorships – Ball teams, sports events, race cars. Attach invoice and photo of brand usage.
Vehicle Graphics – The Comfortmaker or Tempstar brand logo should have equal treatment and display area to dealer name or logo. Notice: First Supply Marketing Dept. can get pre-approval for your artwork. Please give your Salesperson a proof/drawing of your proposed artwork and they can coordinate getting it approved.
Yellow Pages – Attach invoices and proof or copy of ad. NYPM is the preferred vendor.
Other Advertising – Other publications not listed above. Attach invoice and copy of ad.